Just some of the large crowd at the Sydney launch of Sony's CineAlta 4K sensor F5 and F55 cameras.
On display was an F55 kitted out with Fuji Zoom making it look and feel it could tackle ENG, reality type projects to major drama shoots.
The audience were wowed by a demonstration from Ben Allan ACS of how the F55 could recover an image from 1 to 5 stops of both under and overexposed. This alone makes the camera a stand out in today's current crop of digital cameras.
Australian list prices were revealed for the first time. The F5 for $18K and the F55 $35K. First orders to arrive around mid February.